Understand how the document defines a "win" (e.g., 30-day post-click vs. 24-hour post-view). 📈 Phase 3: Optimization Workflow If this is a "how-to" guide, follow this recurring cycle:
Update banners every 4–6 weeks to avoid "ad fatigue."
"Old" CRTO documents often focus on legacy setups. Look for these key sections in your PDF:
How "lookalike" audiences and "dynamic creative" work.
Identify where users drop off (homepage vs. basket).
Are you optimizing for Conversion (CPA) , Clicks (CPC) , or Revenue (COS) ?