: Linking a specific physical touch or word to a powerful emotional state.

: Robbins presents "lies" (beliefs) that successful people hold, such as "There is no failure, only results" and "I am responsible for my world."

: Changing the way you perceive a situation to empower yourself rather than feel defeated.

: Your "state" (your current emotional and physical condition) determines your behavior. Robbins teaches how to consciously change your state using physiology and internal focus.