Research indicates that car buying is an "emotional" process where vehicles often reflect a buyer's self-perception, lifestyle, and social status. However, rational factors still dominate the decision-making framework:
: Younger buyers (ages 25-39) are the most likely to use online tools for lead generation and brand building. research paper on buying a car
: Safety and reliability consistently rank as the most important features for most consumers. Research indicates that car buying is an "emotional"