Rob Riches -

He generally follows a balanced macro-nutrition approach, typically maintaining around 3,000 calories per day with a split of roughly 40% protein, 40% carbohydrates, and 20% fats. He authored the book Ultra Lean , a guide to sustainable macro-nutrition and training.

He has appeared on the covers of major magazines, including Maximum Fitness , World Physique , and Muscle & Fitness . Training Philosophy and Personal Brand Rob Riches

1st Place Junior Lightweight at the World Finals (2006). WBFF: Won the World Fitness Model Championship in 2011. Training Philosophy and Personal Brand 1st Place Junior

Placed 2nd in the World as a Pro Muscle Model (2008) and earned Pro cards in both Fitness and Muscle Model categories. Rob Riches is a British-born fitness model, natural

Rob Riches is a British-born fitness model, natural bodybuilder, and personal trainer who has become a leading figure in the global fitness industry. Originally from Farnborough, England, Riches' journey began at age 15 when a mountain bike accident left him with a fractured shoulder; doctors recommended weight training for rehabilitation, sparking a lifelong passion for bodybuilding.