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: A quantitative research study that examines how different promotional types—such as monetary vs. non-monetary—influence consumer attitude and purchase intention.

: A comprehensive systematic literature review that analyzes the link between promotional elements (advertising, direct marketing, etc.) and the overall performance of a business. romptiponua

: This study explores when joint promotion is most effective, concluding that it works best when commission rates are moderate and product prices are high. It provides guidance for marketing managers on launching proactive events. : A quantitative research study that examines how