Rutube

: Viewers spent approximately 1.9 billion hours on the platform, with views increasing by nearly 20%.

Rutube: The "Russian YouTube" and Its Rise in the Global Digital Shift rutube

: State-backed TV channels like Channel One Russia and NTV are directly embedded into the platform's toolbar. : Viewers spent approximately 1

Rutube, founded in 2006, is Russia's primary video-hosting service and is often dubbed the "Russian YouTube". While it operated in relative obscurity for nearly 15 years, the platform has recently undergone a massive transformation, shifting from a niche hosting site to a central pillar of Russia's digital sovereignty strategy. Evolution and Ownership founded in 2006

: Creators can earn revenue once their channel reaches 5,000 views, provided videos are at least one minute long. Growth and Future Outlook