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: It serves as a compromise between one's authentic inner self and the collective expectations of the outside world.

In analytical psychology, Carl Jung popularized the term to describe the "social mask" individuals wear to navigate the demands of society.

: A healthy persona allows for social cohesion and the maintenance of professional boundaries.

: Psychological distress occurs if an individual begins to mistake their persona for their true identity, leading to a loss of the authentic self. Personas Make Users Memorable - NN/G