: Rising pressure from Online Travel Agents (OTAs) like Expedia and the growth of Airbnb challenged traditional hotel market shares.

: Rose significantly from $808 million in 2016 to $1.46 billion in 2017.

: Increased exposure to luxury segments through Starwood brands like W and St. Regis made the company more sensitive to economic cycles.

If you'd like to explore Marriott's current standing, I can provide: (2024–2025) Current analyst ratings and price targets Dividend history and yield analysis

: The acquisition of Starwood in late 2016 gave Marriott control of 30 brands and over 1.1 million rooms across 100 countries.

: Management targeted $250 million in annual cost savings by 2018 through streamlined corporate operations and procurement. Performance Overview (2016–2017) Marriott International Inc (MAR) 116.65% since Jan 8, 2016 Closed: 9:00 PM • Disclaimer After hours: 9:45 PM Dec 29, 2017 Annual Revenue $15.41 Billion $20.45 Billion Net Income $808 Million $1.46 Billion Stock Price Performance Risks to Consider

For an investor in 2017, Marriott International (MAR) presented a compelling "Buy" case driven by its historic merger with Starwood Hotels & Resorts, which transformed it into the world's largest hotel company. The Investment Case for 2017

: The combination of Marriott Rewards and Starwood Preferred Guest (SPG) created a massive loyalty base of nearly 110 million members by year-end 2017. Financial Growth :