: Early adopters who participated during the initial March 2016 launch also received a Samsung Gear VR headset , a six-game bundle, and a full year of Netflix , totaling an additional $250 in value. Strategic Impact
: T-Mobile revived the offer during the 2016 holiday season to counter dampened consumer enthusiasm and fill the market void left by the recall of the Galaxy Note 7 .
: T-Mobile paired the BOGO deal with its Carrier Freedom program, which paid off up to $650 per line in early termination fees for customers leaving other providers.
While marketed as "free," the offer came with specific procedural requirements designed to ensure long-term customer retention:
: By offering full retail price rebates instead of long-term bill credits, T-Mobile positioned itself as more consumer-friendly than rivals like AT&T.