: By providing the lyrics synchronically with curated imagery, the video aids viewers in interpreting the "meanings behind the lyrics" and the historical or personal context in which they were produced. Narrative and Meaning of "cardigan"
The lyric video serves as a multimodal promotional tool that integrates synchronized lyrics with specific visual aesthetics to deepen the listener's understanding of the song's context and emotional weight. Academic Perspectives on the Lyric Video Taylor Swift - cardigan (Official Lyric Video)
: Reviewers from sites like Melissa Kacar note that the lyrics are exceptionally vivid, using specific details in the opening lines to create a sense of place and formative experience. : By providing the lyrics synchronically with curated
: Swift has described "cardigan" as a song about "a lost romance and why young love is often fixed so permanently within our memories". : Swift has described "cardigan" as a song