Filmed at the Taglyan Cultural Center in Hollywood, the video features stunning South Asian fashion from designers like holiCHIC and KYNAH . More Than Just a Sweet Treat While a

The song's cultural impact was cemented by high-profile performances on The Today Show and its inclusion in the Disney+ series .

The Global Sweetness of "Jalebi Baby": Tesher and Jason Derulo’s Viral Hit

Experience the high-energy fusion of Bollywood and Hollywood in the official music video: Tesher x Jason Derulo - Jalebi Baby (Official Video) TesherVEVO YouTube• Jul 13, 2021

The summer of 2021 was defined by a catchy, cross-cultural anthem that took over TikTok and radio stations worldwide: Originally a viral independent hit by Canadian-Indian rapper and producer Tesher , the track reached new heights when it was reimagined as a collaboration with global superstar Jason Derulo . The Evolution of a Hit

is a popular South Asian dessert (often compared to a funnel cake or churro), Tesher has admitted the lyrics use it as a . He noted that while the song is literally named after an Indian sweet, the flirtatious lyrics—"Baby let me see it, I just want to eat it"—carry a more risqué meaning.

"Jalebi Baby" didn't start in a high-end studio. It began as a mashup of Justin Bieber's "Yummy" and the Bollywood song "Jalebi Bai". After it exploded on social media, Tesher released an original version on November 13, 2020 . The song's unique blend of Punjabi and English lyrics, paired with a reggaeton-inspired beat, quickly topped Shazam charts in over 25 countries.