Con In Confidence,... — The Age Of Manipulation: The

: The title suggests that the trust or "confidence" we place in information sources is often exploited. Key argues that our desire "to be in the know" actually makes us more vulnerable to indoctrination.

The book argues that modern media has moved beyond simple persuasion to a form of mental "conditioning". The Age of Manipulation: The Con in Confidence,...

: The text examines how media establishes a "reality" for its audience, suggesting that populations in developed nations are among the most manipulated in the world. : The title suggests that the trust or

: For those interested in more scientifically established methods of influence, some reviewers suggest Influence: The Psychology of Persuasion by Robert Cialdini . Availability You can find the book at various retailers: : The text examines how media establishes a

The book is widely recognized for sparking intense debate regarding the ethics and efficacy of advertising.

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