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Pirate and chill: The effect of netflix on illegal streaming

: A newer study from SMU Cox School of Business suggests that for high-budget "spectacle" films, piracy may occasionally act as marketing, driving some users to the theater for the full experience. 6.7 / 10 123movies1...

One particularly insightful paper is published in the journal Information Economics and Policy . Key Findings of the Paper Pirate and chill: The effect of netflix on

: The paper examines whether legal streaming services like Netflix act as a replacement for sites like 123Movies . It found that removing a movie from Netflix significantly increases the intent to pirate that specific title. It found that removing a movie from Netflix

: Interestingly, the study highlights that legal and illegal usage are not mutually exclusive; nearly 47% of Netflix subscribers in a surveyed demographic also used illegal streaming platforms.

: Research from Carnegie Mellon University found that blocking multiple piracy sites simultaneously (like the 2018 shutdown of the original 123Movies) successfully increases legal streaming by up to 12% .