: Managers are encouraged to create digital products, enhance processes through technology, and, most importantly, reimagine business models to capture new value. Publication & Availability

: Success is often limited not by technology but by people. Transformation management requires a culture of agility, risk tolerance, and experimental mindsets.

: Focuses on who leads the change and how to "seduce" or inspire teams toward a digital future rather than just managing tasks.

The book structures digital transformation into four essential pillars:
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